Android Wear needed a distinct design language that would help them stand out from the crowd. Using our TV Spot for Android Wear as a leaping off point, we devised a visual language centered in a world so real, you could practically touch it.
My role within the team centered around crafting the Android Wear website using the visuals from our Art Direction team, and creating a general set of brand guidelines for Android Wear to move forward with.
As part of the challenge in designing with directed imagery, I found myself participating in photo editing for mobile, and on-the-fly hard coding of the website visual breakpoints.
CREATIVE DIRECTOR
Jed Grossman
PRODUCER
Wes Falik
CREATIVE TEAM
Vincent Lowe
Mike Potter
Eric Margusity
Lionel Taurus